tapCLIQ is an intelligent, intent-driven marketing platform for apps and websites. Our intelligent marketing engine learns user intent through conversational engagement and activates marketing, support and content at the right micro-moments to drive highly personalized user engagement.
Our vision is to bring a paradigm shift in user engagement experience. Marketing for too long has been associated with bombardment of unwanted messages. We wish to break this and deliver a sophisticated, user driven, intelligent and not annoying experience.
tapCLIQ’s Next Generation Engagement Technology:
- Ephemeral engagement experience
- Conversational engagement that is natural
- Discover micro-moments when users are receptive
- Machine learning that drives engagement intelligently
tapCLIQ is providing a suite of engagement tools that developers and companies can use to drive conversational engagement, gain user insight and drive marketing intelligently.
- tapCLIQ Insight: Feedback and Research tools for Developers
– Basic Feedback plan includes Feedback and Rating.
– Research plan that includes Feedback, Rating, Research, Survey, Polls and Segments, A/B testing.
tapCLIQ Engage: All inclusive plans with push notifications, in-app marketing, in-app message wall, feedback, marketing automation, targeting and analytics
tapCLIQ Micro-services: A la carte Engage and Insight micro-services. Add and remove them without disruption. Create your own plan, pay for what you use.
tapCLIQ is a powerful platform helping business drive meaningful results with Real-time feedback, Market research, Content discovery, Increase page views, Increase session times, User re-engagement with push notifications, Marketing effectiveness measurement, Net Promoter Score and Customer satisfaction surveys.
Retain your users smartly and grow your business.
We are using “https://adserver.tapcliq.com/adserver/rest/resources/js/showtqad.js” script, this script is used to display an ad unit. It will show a marketing campaign advertisement on a screen or a web page. It shows only those pages which are selected by admin.
Learn more at https://www.tapcliq.com
To create Interactive Messages
1.Select Research units under campaigns from left hand side panel and click on Create Research units Campaign
2.Enter campaign Information attach message like
a.Campaign Name : Campaign name for your reference.
b.Select if you are creating a campaign as a brand under advertiser or running a house campaign on your website as a developer / publisher.
c.Website/Brand: If you are a publisher and wish to run a campaign in one of your websites, select website in which you want to run this campaign. Whereas if you are an advertiser, select a brand for which you are creating this campaign.
d.Ad display time : Select the duration (in seconds) for which to display each question in your campaign
e.Start End date : DateSelect start and end dates for your campaign ? Your campaign will run during those days
f.Content Category: Choose content category of your campaign.
g.Campaign tags : tags pertaining to your campaign e.g., if you have a women’s clothing campaign, you can specify “clothing”, “shopping”, “Feedback”, “Rating” etc.
h.Impression Click tracking URL : If you are using a 3rd party campaign tracking mechanism you can specify their impression click tracking URLs.
a.Ad type / Ad Layout : Select campaign size and layout (Ad Size and Ad layout) along with logo and theme for the Question.
NOTE: Based on selection of your ad size, available layout options will differ
4.Enter one or more questions with relevant options
a.For each question you can choose between i) Text based options (rectangular buttons with option text).
b.Along with capturing user’s response if you wish to redirect the user to a relevant web link in an in-app web view, you can link each or any answer option to a valid web URL (by specifying it in corresponding link/tag). This is optional
c.Question Tags : tags pertaining to the current question (optional). Helps in sending question to right users.
d.Select questions from the list that you wish to include in the campaign.
5.Campaign Budget – Specify Total Budget, Daily Budget and desired number of total impressions. This helps in controlling your frequency of your campaign’s distribution.
6.Campaign Targeting ? Set target audience of your campaign
a.Start and End dates : Dates between which you want to run your campaign
b.Day Parting (hours): Hours during the day you would prefer to run this campaign
c.Tags : Along with campaign tags added in step 1 you can specify various targeting tags for e.g., if you are targeting women who like tops, you can specify tags like “women”, “tops” etc.
d.Device : Select the type of device on which you want to run your campaign.
NOTE: If this campaign is for a particular app, application’s device capability supersedes device targeting.
e.Platform : Choose the platform on which you wish to run your campaign ( iOS, Android, Web ). This option is only available to advertisers. f.Apps : Choose particular apps in which to run your campaign (Available only to advertisers of enterprise ad network) g.Ad / Engagement Units: Units available for targeting will depend on app / website you have selected in above step. h.Segment Groups : Use our smart analytics to create and target specific group of users (e.g., Users belonging to top 5 locations OR users who have given a certain answer to certain questions OR users with specific interest tags) i.Location : Target by Country, by Zip codes, by DMAs and by specific locations with Geo Fence.